The Art Fair Guy is a Middle East focused consulting and exhibition strategy platform for artists, galleries, and art fairs.
The Art Fair Guy is a consulting and exhibition strategy platform focused on one thing: helping artists and art fair stakeholders in the middle east make smarter decisions and build visible, credible projects. Alongside market guidance for artists and organizers of art fairs and art festivals, we develop scalable touring exhibition concepts and turnkey exhibition formats through Ready to Show Art.
From market entry strategy in the UAE to full exhibition rollouts in Europe, we combine cultural expertise with operational execution.
Founder of The Art Fair Guy, Gottfried Eisenberger is an international curator, exhibition strategist, and art fair advisor with a passion for building platforms for emerging artists. He is the creator of View From Above, one of the most successful touring exhibitions in recent years, and the founder of Ready to Show Art, delivering turnkey exhibitions across Europe and the Middle East.
Gottfried curates World Art Dubai, advises the Florence Biennale and several other Art Fairs and Festivals, and has consulted for over 40 art fairs through his work with scan.art — a digital exhibition guide and inventory tool used by thousands of artists and galleries. With a background that spans curating, organizing, and growing commercial art fairs, he brings a unique perspective to the global art scene: artist-focused, data-driven, and growth-oriented.
The Art Fair Guy helps emerging artists and art fair stakeholders navigate the market with clarity. We deliver consulting that filters the noise, strengthens positioning, and guides opportunity selection, backed by real world exhibition experience through touring projects and turnkey formats.
Since founding scan.art in 2018, Gottfried Eisenberegr has worked with hundreds of artists and galleries, as well as 40 different art fairs and festivals from around the world.
Founder and CEO of scan.art & the View From Above Exhibition
Strategic Advisor to the Florence Biennale
Curator of World Art Dubai, World Art Saudi, Graz Art Week and Vision Art Expo
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